07/12/2011

RESEARCH

Online shoppers will typically give up trying to make a purchase after four minutes if they have not been able to get through the retailer's security checks, a new study has found.

Research for Experian revealed that 44% of people had abandoned an online shopping transaction because the checks were taking too long and 43% turned to a competitor after becoming frustrated with lengthy procedures.

The Experian survey found younger adults had the least patience, with 13% of adults under 35 frequently abandoning security checks due to the length of time they take, compared with 10% of 35 to 54-year-olds and 8% of the over-55s.

 

Source: Experian

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