EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

07/12/2011

RESEARCH

Online shoppers will typically give up trying to make a purchase after four minutes if they have not been able to get through the retailer's security checks, a new study has found.

Research for Experian revealed that 44% of people had abandoned an online shopping transaction because the checks were taking too long and 43% turned to a competitor after becoming frustrated with lengthy procedures.

The Experian survey found younger adults had the least patience, with 13% of adults under 35 frequently abandoning security checks due to the length of time they take, compared with 10% of 35 to 54-year-olds and 8% of the over-55s.

 

Source: Experian

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram