Many clients ask us about the advantages and disadvantages of "going responsive". We decided to set out the full story in our latest article: "Responsive design: how, why, pros & cons"
In particular, the article looks at the pros and cons for Magento websites of a responsive design as opposed to a separate mobile optimised store.
The main themes covered are - apart from a definition:
1. Device proliferation
2. Managing your website
3. How your marketing “reaches” your customer
4. A special case: social
5. What Google says
6. What Magento says
7. Planning a responsive project
8. What are the downsides
Read the full article about responsive e-design for Magento here.