12/09/2011

RESEARCH

30% of tablet users have used their device to shop online, whilst currently only 25% of smartphone owners have used their phone to do the same. Similarly, almost half (48%) of tablet owners have used their devices to research products in-store, whilst only 29% have done the same via their smartphone, according to latest research from eDigitalResearch and IMRG.

Of the 6,000 consumers surveyed, over one quarter (27%) said that they will be willing to use contactless mobile payment when available to them, and almost half (47%) of these would be willing to pay for goods up to the value of £20, whilst an impressive 15% would be comfortable to spend £50 or over using contactless mobile payments

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