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24/04/2009

RESEARCH

We meant to blog a Retail Week article about how retailers use Twitter a while back. The site now receives more visits from UK internet users than almost all of the newspapers that are online in the UK and teh artcile profiles ASOS, Carphone Warehouse and mydeco's usage of Twitter.


Full article here.
Mydeco considers Twitter "very important, because a major aspect of what it does is focused on building its community, and that includes going wherever on the web its customers choose to be."
Shop Direct aka Team Woolies has been tweeting since the company acquired the brand at the start of this year. It writes a handful of tweets a day and spends about a couple of hours catching up with what others have been saying about the brand online.

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