10/01/2012

RESEARCH

Predictive Intent analyses cross-sells vs. upsells

E-commerce cross-sells

The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').

The data also shows that cross-selling can drive sales by 3% when shown on the check-out page.

E-consultancy analysis here.

Get the full case study from Predictive Intent here.

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