01/04/2005

RESEARCH

Web analytics packages can improve sales by 20%

Web Analytics is a new & fast-growing technology category which helps understand in detail where website visitors come from, what they look at and - in an e-commerce context - what they purchase.

It's also very technical - requiring folk to understand "log files" and "page tagging". (See article). You know the market is real when M&A activity is happening and this week Google bought Urchin and Webtrends completed an MBO.

Screen Pages already offers a strong analytics package as part of its managed e-commerce service, but I fear it is an unsung virtue!

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