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08/10/2004

RESEARCH

What women like online

Internet Retailer covers research launched at shop.org which lists the top ten things women want online.

"Understanding what women want from a shopping experience is important, because while they make up 51% of the population, women account for 83% of retail spending. They are responsible for 60% of online spending. Making their shopping simpler is important, because many are multi-tasking while they are shopping online."

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