Thanks to Techcrunch for this excellent summary on why start-ups should blog.
"If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this."
"If you’re going to pump out regular content that is meaningful, you obviously need to blog about a topic in which you’re knowledgeable, thoughtful and passionate."
"Don’t try to sound too smart or too funny. Just be yourself. People will see who you are in your words. If you try to make everything too perfect you’ll never hit publish. If you try to sound too intelligent you’ll likely be boring as shit. Most blogs are. "
A must read for anyone who is serious about buildiing a brand & traffic.