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04/07/2014

RESEARCH

Using analytics to improve sales in Magento

Here's the official recording of Roger Willcocks speaking at Magento Live in 2013.

His theme was how to use Google Analytics to:

-understand & segment sources of traffic
-analyse mobile traffic
-where people land and where they go
-increase engagement/reduce bounce rates
-make navigation and search more effective
-understand checkout effectiveness
-reduce abandonment rates

Generally, 20 or so great ideas about how to use Google Analytics to improve sales and conversions on a Magento website.

MagentoLive UK 2013 - Using Analytics to Improve Sales & Conversion Metrics from Magento on Vimeo.

mageto_2013

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