31/10/2019

White Paper

8 Content Strategies to Generate more Website Traffic

Many retailers still mistakenly believe that launching an impressive website and managing their SEO is enough to generate substantial traffic to their eCommerce store. In reality, a successful plan would require a lot more time, money, planning, management, measurement and … content. 

It’s not original but it’s true: content is King

Merchants are keen to share amazing content with their audiences and gain more engagement. Every brand and marketer hopes that their audience will not only open and read their content but that they will actually enjoy it and, hopefully, share it. 

In this white paper I am going to explore ways you can increase traffic to your site in relatively easy and cost-effective ways. 

Not all of these methods will work for everyone and it is worth pointing out that there are no silver bullets. Time and effort will be required but if there can be a demonstrable return on your investment, it will be worth it. 

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