Being successful online isn’t just about having the right website with the right products and services at an attractive price. In todays eCommerce world, the key to success and competing with the giants is increasingly about analysing the valuable information you have about your customers. You need to understand who they are, what they want and how and when they want it, so you can deliver personalised marketing campaigns to each and every one of them.
Doing this will encourage your customers to engage with you and buy from you time and time again. But who has the time to do this for each and every customer? This is where marketing automation comes in.
So what do you need to do to?
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