04/01/2017

White Paper

eCommerce trends – 2017

Here’s our summary of what you can expect in 2017 in the rapidly changing world of e-commerce.

A dynamic shopping experience that adapts to the shopper in real-time Each shopper will have access to unique content which is generated automatically: product recommendations and add-ons chosen based on their preferences, geographic location, market trends, demographic group, past purchases and brand interactions.

Even better, their next visit will be entirely different because it will be based on the previous one and on the merchant’s current promotions.

While this could seem a little intrusive, the opposite is actually true: no more weird recommendations that seem to come out of left field. With platforms like Monetate, Magento 2, Shopify Plus or Sitecore, they’ll be replaced with relevant recommendations and search results that are based on the customer’s recent online activity and brand interaction; a bit like walking into a shop where the salespeople know your name and what you like. 

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