1. Boost your open rates
First, the bad news: 20% of marketing emails never even make it to a subscriber’s inbox. But now, the good news: with the right email service provider and sender reputation, along with an advanced spam checker and super-relevant subject lines, you’re in a much better position to ensure your emails make it to the inbox and get read. Download this cheatsheet for 7 ways to boost your open rates and get your customers to act on your emails.
2. List acquisition
Email remains the best way of building and sustaining customer relationships, as it’s still the most efficient and personalized way to communicate with your audience on a one-to-one basis at a huge scale. Don’t lose in the long-run by only focusing on the first order of a potential customer, but instead on getting the email sign-up. Our latest whitepaper makes the case for developing a strong list acquisition strategy.
3. The e-mail welcome programme
The welcome program is the most important campaign you can send to a prospect. Why? Firstly it gives those who’ve just signed up to find out more about your brand, a chance to make a quick decision about you – that will last. Secondly, your welcome email will have one of your best open rates, get it right and you’ll set the wheels of a long-lasting customer relationship in motion. Our new best practice guide helps you get started with the key dos and don’ts for email welcome programs.
4. The anatomy a responsive email
How good do your emails look on mobile? Gain insight from our best practice tips proven to improve the mobile experience.