We missed this in June, but as we are always being asked what are “industry average” open & click through rates for email marketing, we are pleased to share this article by Econsultancy.

Econsultancy cites the following key metrics which should be tracked for each email:

  • Bounce rate
  • Conversion rate:
  • Deliverability
  • Average unique open rate
  • Opt-out
  • Response rate

The article provides lots of great stats, including this summary open & click rates of by industry (with a link to another treasure trove of email statistics from Mailchimp – used by many of our clients who are at the entry-level of email marketing evolution).

 

For completeness, here’s a reminder of the effectiveness of email marketing across our clients, broken down by device size as well.

 

 

Sign Up To Our Newsletter

Join our mailing list to receive the latest e-commerce & Magento news from Screen Pages.

For information on how we process the data that you give us, please see our privacy policy.

You have Successfully Subscribed!

Pin It on Pinterest

Share This