E-COMMERCE BEST PRACTICE: GUIDANCE, INSIGHTS, CASE STUDIES & STATISTICS

Businesses need to work increasingly harder to acquire & retain customers against tough competition from global giants. Simply having a “nice website” is not enough: the winners must differentiate, add value & offer better service to survive.

To help you keep in touch with best practice e-commerce and industry trends, we would like to invite you to our E-commerce Forum (now in its 8th year), sponsored by Shopify Plus, Dotmailer, Klevu and LoyaltyLion . It is a rare and focussed opportunity for you to hear from a number of industry specialists & businesses and find out what works and what doesn’t in the e-commerce world in 2017 – tailored specifically to the interests and issues that face retailers selling online.

What will you hear?

The forum will concentrate on marketing, sales & service from an e-commerce best practice perspective – in particular how to increase sales, conversions and improve customer service. Key topics will include search, mobile, usability, content & email marketing, personalisation and customer engagement – backed by the latest advice, statistics & trends.

Who should attend?

For business owners, senior managers & marketers responsible for e-commerce in the retail, wholesale, mail order & direct sectors (both B2C & B2B).

This event will help you understand:

  • Latest industry trends and what the UK’s leading e-retailers are doing
  • Vital statistics in the online world
  • Best practices and approaches in e-commerce
  • What works (& what doesn’t) in terms of online marketing
  • Lessons from case studies & war stories from like-minded companies
  • Successes (and failures) from panel discussions with experts & practitioners

And, of course, there will be plenty of opportunity for networking with your peers over food, drinks and refreshments.

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