A half-day workshop in the heart of London for merchants looking to expand globally.
Bright and early on Wednesday 19th February, the Screen Pages team was joined by Adyen, Avalara and Brightpearl at dotdigital’s offices.
Our joint event, sponsored by our long-standing stellar hosting provider Aptum, was intended to give best-practice information and advice to merchants wanting to expand globally.
The topics covered:
Our Lead Project Manager, Rob Peterkin, kicked off the day by breaking down the key features and functionality that an eCommerce platform should have for successful global growth.
Some of these include the ability to create several websites on one instance, integrate well with third-party extensions, be scalable and be able to adapt to your business requirements as they evolve.
Screen Pages recommends Magento as it meets the above requirements and more. We have worked on over 400 eCommerce websites and currently have several clients with international websites – we’ve come to know what works best.
If you want to have a no-obligation chat with us about your requirements and get best-practice advice, call us on 01932 359 160 or email us at email@example.com
Key platform considerations:
Key considerations for going global:
Today, two in three businesses (66%) that sell online are already selling cross-border.(Source: Magento)
Next, Nick Shaw covered how to know when you’re ready to expand globally, how to maintain high levels of customer service and what considerations you need to make beforehand to ensure your international expansion is a success.
Brightpearl's motto, "Automate the Ordinary, Act on the Exceptional" is based on the idea that automating repetitive and time-consuming operational tasks will allow you to allocate your resources to growth activities that require input and creativity, such as marketing and retention strategies.
Questions to ask:
Book a demo now and find out how Brightpearl can help you grow.
Global online retail sales will reach $4.2 trillion in 2020.(Source: eMarketer)
Head of Insight and Strategy at dotdigital, Gavin Laugenie shared the impact customer engagement can have on sales and how to focus on the following key attributes of a great global strategy:
Data - How to capture important data, segement and make your content relevant and how to use it right to build your customer's trust
Take a 3-minute tour of the platform and see for yourself how you could improve your global customer engagement.
Fred Potter and Greg Cockroft took to the podium next to illustrate how Adyen is the ideal payments platform for international merchants.
As buyers, nowadays we want full control of how we shop and have become accustomed to fast service, easy delivery and using our payment of choice.
Adyen is a single platform that allows merchants to take payments online, on mobile and at the point of sale. Most importantly, by removing the amount of suppliers in the value chain (e.g. the payment gateway, risk management, processing and acquiring), it also removes any potential obstacles standing between your business and a customer payment.
From region to region, local payment methods can range from card and bank-based models to voucher and cash ones.
By offering hundreds of full-service payment methods across the globe, Adyen reduces friction wherever possible, optimising shopper flows and helping your business grow.
Create a test account now and find out how Adyen can help your business scale globally.
US eCommerce sales currently average out at 10.5% of total sales.(Source: Smart Insights)
Colin Stansbury wrapped the day up by analysing Avalara's Tax Suite and sharing some compelling reasons why you should use it if you are thinking of selling in the US. Not all merchants selling into the US need to pay sales tax, only those with either:
If you do meet either of those criteria, you trigger NEXUS and have to start calculating taxes for 45 states with over 12,000 different tax jurisdictions.
The rules don't always quite make sense and are not easy to follow but, if you don't, you risk tax fraud and massive fines. With over 800 pre-built integrations to CRM, eCommerce and POS technologies and an "Obsessively up-to-date" team dedicated to tracking the changes in item classification in each jurisdiction daily, you will never risk being unwittingly fraudulent.
Now with Brexit, new VAT structures in the EU have to be respected by British merchants: from individual country rules, distance-selling thresholds, product taxabilities, languages, registration and returns layouts and more.
With less than a year until a customs border comes into effect, cost of compliance could sky rocket. Avalara can help you stay on top of all the changes - Find a solution that meets your business needs today.
We want to give special thanks to our hosting partner, Aptum, for sponsoring this event. In a world where businesses are constantly faced with exponentially expanding volumes of information, punctuated by fast-evolving customer requirements, Aptum help their customers maximise the value of their data.
Adaptability is key to their success in meeting the evolving needs of their customers, leveraging the potential of technology to solve their complex business challenges. Aptum provide true hybrid infrastructure solutions with secure data centers, cloud, connectivity and managed services globally.
They have a 20-year history of helping over 4,500 customers maximise new technologies to store, manage, move and secure their critical data.
Contact them today and see how their hosting solutions will give you the confidence to expand globally.