Sarah Willcocks, Screen Pages Co-owner and CEO, was invited to present on “Ensuring your site supports direct mail” at Epsilon Abacus Masterclass on 7th February 2018, in Central London.
Epsilon Abacus is the custodian of the Abacus Alliance. Every week 500 multi-channel brands contribute their customer transactional data into the Alliance. Critical information including what people have bought, what they have spent, when they have spent, how often they have purchased. We help all the members use the Alliance to improve their marketing effectiveness, deliver a greater return on their marketing investment and grow their businesses.
Here are the slides that Sarah presented along with a few pictures from the day.
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