EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

09/12/2013

RESEARCH

We looked at the analytics data from December 2nd (Cyber Monday) for 11 niche retailers selling lifestyle goods, including Argento, Atterley Road, Loake, Micro-Scooters, Christopher Ward, Van Dal, Real Flowers and This Works.

In aggregate, this represents nearly 100,000 visitors making over 5,000 orders.

Overall activity
Websites were much busier than last year: the average number of visits was up 53% on Cyber Monday in 2012.  Just under 40% of traffic visited the websites from small screen devices (23% from tablets and 15% from mobiles).

Conversions higher: especially on desktops
In the enthusiasm to shop (or snag a bargain), average conversion ratios were up 60% - from an average of 3.87% for the year to 5.93% on the day itself.

Breaking that down, we can see that the majority of actual business was conducted on desktops: desktops accounted for 75% of the sales versus 62% of the visits, punching above their weight. Mobile browsing activity represented 15% of all visits, but only 3.5% sales. This raises some interesting questions around shopping practices with mobiles - perfect for quick checks and browsing, perhaps less comfortable for purchases. Tablets hold their own: 23% of traffic and 21% of sales.

For further Cyber Monday statistics, see Econsultancy.

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram