Delivering B2B e-commerce with Magento [article]

At Magento Live (London, July 2014), we attended a session entitled "B2B Commerce in a B2C World". Having now worked on quite a few Magento B2B implementations (Elektron Technology, Watco, SnapOn, QC Supplies, Demco & Aston & Fincher – as well as integrating trade purchase capabilites on several B2C e-commerce websites), we are able to set out some whys and hows for B2B e-commerce on Magento in our latest article at: https://www.screenpages.com/magento-b2b-ecommerce

The article looks at:

• Key statistics behind B2B e-commerce
• Basic implementation & configuration
• Automating fulfilment via integration
• Incremental advantage by offering more "transactional" services
• Added value through better content
• Mobile adoption
• Acquiring new customers