Testing tiny text ads for superior performance is similar in some ways to testing landing pages. Anyone can play. A small elite “test to win.” Useful 7 approaches to success from Traffik, summarised here:

1. Focus on your core message.
2. Love and honor your winning headline.
3. Real words, please
4. Test significant contrasts in ads initially, not trivial ones.
5. Use sensible date ranges when analyzing performance.
6. Create “evergreen” ads and record winning principles.
7. Look at search-only CTR data.