We are often asked why we do not use pre-built “themes” for Magento implementations. There’s a dazzling and confusing array of websites that offer pre-designed Magento Themes and people wonder whether a “standard” theme will offer economies of cost and time, as opposed to a full custom, bespoke design. “Surely it would be quicker and cheaper?”, they question.

At Screen Pages, we are in the business of designing “bespoke” websites which reflect the brand, product range, marketing and promotional activity, fulfilment and customer service of a business – exactly. This inevitably involves careful and creative thought, analysis, planning and – critically – customisation.

But there are many other reasons: so we decided to set out our full thinking on the subject: this article explores the pros and cons for Magento websites of a custom design or an “off-the-shelf” theme.

Read the whole article here: https://www.screenpages.com/magento-custom-design-or-themes

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