At the annual ECMOD conference in London (ECMOD 2004), we were asked repeatedly what the letters ECMOD stood for.
Tony Hawks, the comedian who MCed the event, brought the house down when he surmised that ECMOD stood for European Community Ministry of Defence.
He then commented that surely the assembled masses (the catalogue and mail order industry) did not look fit to take on that responsibility.
ECMOD in fact stands for European Catalogue & Mail Order Days. Screen Pages was an award winner at ECMOD in 2001 and 2003, as Supplier of the Year.